Custom Shopify Product Configurator Development
We build custom Shopify product configurators so your customers can personalise exactly what they want - picking materials, dimensions, colours, and options - with the price updating live as they go. No App Store restrictions. No recurring SaaS fees. Built around your products.
Trusted by our clients - 50,000+ active configurator users
What Is a Shopify Product Configurator?
Shopify product configurator is a custom web app that lives inside your Shopify store. Rather than making customers pick from a fixed list of variants, a configurator lets them build exactly what they want - choosing materials, colours, dimensions, engravings, or any other option - and see the result update visually in real time, complete with live pricing.
Shopify's built-in variant system tops out at 100 variants and can't handle made-to-measure products, complex pricing formulas, or multi-step option logic. A custom-built configurator gets rid of all those limits and plugs straight into your existing Shopify admin, fulfilment setup, and checkout.
What goes into every configurator we build
Intuitive Option Selection
Customers pick materials, colours, sizes, or engravings through a clean, touch-friendly interface. No typing required, no guessing what's available.
Live Preview and Real-Time Pricing
Every choice updates the product image and the price instantly. Customers see exactly what they're getting before they add anything to their cart.
No Complexity Limits
Multi-step flows, dependency rules (e.g. material X only comes in size Y), custom pricing formulas - we handle it all, well beyond what Shopify's native variants can do.
Mobile-First from the Start
Touch controls, fast image loading, and responsive layouts - tested on real iOS and Android devices so nothing breaks on mobile.
Clean Shopify Admin Integration
Orders from the configurator show up as normal Shopify orders, with all selected options saved as line item properties. Your fulfilment workflow stays exactly as it is.
Custom Dimension and Pricing Logic
We build area-based, weight-based, or formula-driven pricing so you can sell custom-cut or made-to-measure products at the right price, every time.
Configurator projects we've shipped
Kitchen Backsplash Configurator
Our Client - Rueckwand24
A fully custom Shopify configurator built for one of our clients, Rueckwand24. Customers choose from hundreds of motifs, materials, and exact dimensions, with a live visual preview and instant pricing - all wired into Shopify checkout and order management.
Worktop Configurator
Our Client - Rueckwand24
A second configurator for the same client, this time covering worktops across a wide range of materials, edge profiles, and custom dimensions. Customers preview their exact worktop in real time with live pricing, built on a modern frontend stack and fully integrated with Shopify.
How we work
Discovery and Scoping
We map out every product option, dependency rule, and pricing formula in a shared spec. You sign off on it before we write a single line of code.
UI/UX Design
We design the configurator in Figma, matched to your brand. You review every screen at full fidelity and we don't move on until you're happy.
Development and Shopify Integration
We build the configurator as a custom Shopify app or theme extension, connect it to your product catalogue, and tie it into your admin and fulfilment.
Testing and QA
Full cross-browser and device testing, edge case checks for every configuration path, and a complete order flow test before anything goes live.
Launch and Handover
We deploy to your live store, walk your team through managing configurable products, and stick around for two weeks of post-launch support.
Shopify Product Configurator Pricing
One-time fixed fee. No monthly SaaS charges. You own the code outright.
- Theme setup & customisation
- Up to 100 products
- Payment & shipping config
- Basic SEO setup
- Custom configurator app
- Real-time price & preview
- Mobile-optimised UI
- Shopify admin integration
- 2 weeks post-launch support
- Custom Shopify apps
- Checkout customisation
- Shipping customisation
- Quote-based pricing
Questions about Shopify product configurators
What is a Shopify product configurator?
It's a custom web app inside your store that lets customers personalise a product - picking materials, colours, dimensions, or engravings - with a live visual preview and real-time pricing, before they add it to their cart.
How much does a custom Shopify product configurator cost?
Our configurators start from €3,999 as a one-time fee. The final price depends on configuration complexity, the type of visual preview, and how many product categories are involved. We offer a free scoping call and give you a fixed-price quote upfront.
Can you integrate a configurator into my existing Shopify store?
Yes - we build it as a Shopify app or theme extension that works alongside your current theme, checkout, and order management. No need to replatform anything.
How long does development take?
Usually 4 to 8 weeks from kick-off to launch, depending on complexity. We do weekly demos so you always know where things stand.
Is it mobile-friendly?
Completely. Touch-friendly controls, responsive layouts, and optimised media loading - all tested on real iOS and Android devices.
Custom-built vs. an App Store plugin - what's the difference?
App Store plugins are limited by Shopify's variant cap and offer generic option types only. A custom-built configurator handles unlimited complexity, bespoke visual rendering, custom pricing formulas, and has no recurring SaaS fees.
Want to build a Shopify product configurator?
Book a free 30-minute call. We'll review your requirements and send you a fixed-price quote within 24 hours.